‘Uncertainty’ is perhaps the word that best describes the year 2020. Every company that has survived 2020, including Unitrends MSP, had to undergo a massive transformation — right from revamping business strategies to quickly adapting to the new normal. As we step into 2021, we wanted to take this opportunity to reflect on a year that none of us will ever forget.
Let’s take a look at some of the predictions we made, the advice we gave, see what was on point and what has changed.
MSP Growth Trends
In our blog, ‘MSP Growth Trends in 2020,’ we shared insights from the 2020 Global Benchmark Survey conducted by IT Glue, where 1,500 MSPs were asked in which areas they expected to find the best new revenue opportunities. The top three areas were Disaster-Recovery-as-a-Service (DRaaS), cybersecurity awareness and Security-as-a-Service. It came as no surprise that the number 1 revenue-generating opportunity was DRaaS.
For any organization, data is the most important asset. The increase in cyberattacks in 2020 has added a whole new dimension to the challenges data security and business continuity face on a daily basis. Cybersecurity Ventures predicts that the financial damage due to ransomware attacks will reach $20 billion by 2021. If you’re looking to bolster your defenses, Unitrends MSP’s BCDR solution comes with built-in ransomware detection that helps MSPs such as yours protect their clients’ data before any critical damage is caused.
This year, Unitrends MSP focused on sharing expert advice and valuable insights on industry trends and strategies to help MSPs maximize profits in the new normal. One great bit of content that many MSPs thought was useful was our BCDR Pricing Strategies for MSPs. From Standard Markup to the Recovery Testing Add-On Package, we shared several pricing strategies that MSPs could adopt to enhance their go-to-market strategies.
Over the course of 2020, Unitrends MSP has offered flexible pricing options to MSPs — we removed upfront costs, shared bundled promotions that can be passed on to MSP customers and even offered up to 50 percent discount and 35 percent MRR with our Q4 special promotions. We want to ensure that we are giving MSPs the right mix of tools that can help them achieve the highest margins and lowest cost of ownership to secure their business in 2021.
BCDR Marketing and Sales
During these unprecedented times, the major focus is on marketing and sales as businesses rethink their strategies to stay in the game. Unitrends MSP carefully curated a BCDR Marketing Toolkit, which included ready-made marketing content and campaigns to help MSPs boost their marketing activities and get back to growth.
We recently conducted a successful workshop on the do’s and don’ts of demand generation and how to quickly set up digital marketing strategies. Here is the checklist to recap this. We aim to equip MSPs with the right set of tools and knowledge so they can successfully market and sell BCDR solutions to their customers and grow their MSP business. The positive feedback we received indicates that these tools were widely accepted, and we will continue to produce such toolkits in 2021 as well.
MSP Growth Hacks
Our blog, ‘MSP Growth Hacks,’ highlighted some of the best revenue-generating areas many MSPs are capitalizing on to maximize profits. Despite the social and economic impacts of the global health pandemic, there is no lack of opportunities for MSPs to improve revenue and scale their business. According to Gartner, Inc., global IT spending is expected to grow four percent from 2020 to reach $3.8 trillion in 2021. Data security is a need that will never go away. In fact, it will only become more important over time as technology advances and hackers get smarter.
Unitrends MSP is determined to stay ahead of the game by ensuring we provide our MSPs with the best technologies for their customers. Innovative solutions such as Helix, our self-healing backup feature, communicates with on-prem or cloud environments protected by Unitrends MSP backup appliances. Helix learns what conditions it should look for and how to fix them automatically. Once a new failure condition is added to the Helix platform, it updates all customer environments to look for it. This is the kind of cutting-edge innovation that saves you a ton of time so you can get on with other revenue-generating tasks.
Your Partner for Today and the Future
Unitrends MSP has a full lineup of exciting activities planned for 2021. We’ll ensure our MSP community gains a competitive advantage with new technology releases and tech demos so you can see our innovations and killer features live in action. We hope that from 2021 Q3 onwards, we’ll be able to get out and meet you in person once again. But until then, we will continue our virtual events and bring the best BCDR solutions to you, our MSPs.