Given today’s unpredictable business environment, a business continuity and disaster recovery (BCDR) plan is the obvious tool to have in your arsenal. However, it’s surprising that more than 27% of businesses do not have a business continuity plan in place while nearly 24% are in the process of developing one.

It is also concerning that many small and midsize businesses still rely on traditional backup and recovery systems, many of which are woefully inadequate, especially considering today’s sophisticated cyberthreats and complex data protection requirements.

With the majority of workforces around the world operating remotely, away from secured office environments, the need for a unified BCDR is now greater than ever. MSPs and their clients must reassess their BCDR strategies to ensure they are well-equipped to withstand any unforeseen events that could potentially disrupt business operations. MSPs must have a unified approach to BCDR to make sure their clients’ data is securely backed up and recoverable in case of an emergency.

Why Traditional BCDR Systems Aren’t Sufficient

Conventional backup and recovery solutions require implementing and integrating multiple systems and components, often from different vendors, to achieve business continuity. The components include backup devices, software applications, storage devices, virtual servers, etc., which must be configured together in order for them to work in tandem. Configuration in traditional backup and recovery systems is manual, time-consuming and error-prone, which increases the burden on IT and risk of data loss in the process.

Maintaining conventional backup mechanisms is labor-intensive and requires dedicated IT staff. Backups and testing must be performed on a regular basis, which require a lot of IT time and resource. Traditional backup and recovery solutions are difficult to scale since the need for physical hardware increases as storage needs grow. For MSPs operating with limited resources, time and budget, this can be a major disadvantage.

Challenges MSPs Face When Managing and Selling Traditional BCDR

  • Distributed Workforces and Their Dispersed Data:

The rise of remote work induced by the COVID-19 pandemic as well as the massive adoption of cloud platforms have put immense pressure on MSPs and IT service providers. Data is growing at an unprecedented rate and it now lives in more places than ever before — on-premises, in remote workers’ machines, in the cloud and on SaaS applications like Microsoft 365, Google Workspace and Salesforce. MSPs deploy and manage an average of three solutions to protect data on-premises and in the cloud, which results in increased cost and IT complexity.

  • Multiple Vendors:

MSPs using a traditional BCDR model implement disparate solutions to attain backup and recovery goals. Deploying and integrating multiple solutions developed by different vendors can be difficult and cumbersome. Additionally, it can result in compatibility issues. Disparate solutions also mean IT technicians must work on several interfaces to resolve issues. Switching between diverse solutions can impact IT efficiency and increase time spent on managing backups.

  • Manual Backup Process:

Typically, IT technicians spend over 30% of their day monitoring, managing and troubleshooting backups. Most traditional backup and recovery solutions require IT administrators to manually back up and troubleshoot issues. Managing each server component or file copy manually takes up a lot of technician time and increases the chances of data loss.

  • Reduced Profit Margins:

A traditional backup and recovery model requires setting up a data center/secondary site, which translates into large upfront investments for data center space, connectivity, servers, manpower, site maintenance, etc. Since traditional systems use disks and tapes for storing data, the cost and need for more real estate will also increase as storage needs increase. This can be a major cause for concern for MSPs.

Many MSPs report that backup is the most expensive item they sell, often with low margins. In most cases, MSPs hire a dedicated employee just to manage backups, which greatly impacts their profit margins.

What Is Unified BCDR?

As the name suggests, a unified BCDR is an amalgamation of physical hardware, software applications and cloud environments into one complete platform. Unlike traditional backup and recovery mechanisms where multiple vendors are involved, the components of a unified BCDR solution are developed by a single organization/vendor. This eliminates the hassles of managing multiple vendors and interoperability issues and helps MSPs save costs.

In simple terms, a unified BCDR solution is an all-in-one platform designed to make backups simple, fast and hassle-free. Unified BCDR enables MSPs to manage everything from a single place, thereby enhancing IT efficiency and maximizing productivity. A good unified BCDR solution ensures client data is securely backed up and recoverable when required, which allows MSPs to deliver reliable business continuity services.

How Unitrends MSP Unified BCDR Can Help MSPs

Unitrends MSP Unified BCDR brings together state-of-the-art backup, ransomware detection and cloud-based business continuity into a powerful, all-in-one platform. Purpose-built for MSPs, Unitrends MSP Unified BCDR is complete, automated and priced right for MSPs, enabling them to deliver the highest quality business continuity services with high margins and minimal maintenance.

  • Complete:

Our unified platform enables MSPs to protect their clients’ workloads regardless of where they are stored — physical, virtual or SaaS environments. Unified BCDR allows IT to manage all client backups from one place instead of switching between multiple solutions.

Our business continuity solution provides comprehensive protection against ransomware and leaked credentials. Our ransomware detection systems use AI and machine learning to effectively identify ransomware-like conditions and send alerts to IT technicians if any potential ransomware attack is detected. Additionally, hardened Linux kernel with built-in ransomware evasion ensures backups are safe and secure.

  • Automated:

Unitrends MSP Unified BCDR comes with advanced automation capabilities that eliminate manual backup management overhead, saving MSPs valuable time and effort. Our BCDR solution enables MSPs to take automation to the next level with Helix, the intelligent engine that automatically monitors, detects and remediates issues before they impact backups. This helps MSPs reduce the time spent on troubleshooting failed backups by at least 50%.

Our solution also includes recovery assurance testing, the industry’s most advanced backup testing methodology, that helps MSPs and their technicians save hours of valuable time. It automatically performs the highest level of application recovery testing, thereby eliminating the need for manual intervention. Recovery assurance fully restores applications, performs analytics, measures recovery time and recovery point, and identifies reasons why any recoveries failed.

With RPO/RTO-based reporting, MSPs can automatically generate insightful reports to show that their clients’ systems and data are securely backed up and completely protected. Our intelligent tool, BackupIQ, uses artificial intelligence to surface the most critical issues so MSPs can focus on what matters for their highest priority clients.

  • Priced Right:

Most MSPs not only overpay for BCDR but also operate on very low margins due to inefficiencies that come with managing multiple backup solutions. That’s why, Unitrends MSP Unified BCDR is strategically priced, allowing MSPs to deliver the highest value BCDR solution to even the most cost-conscious clients.

With our unified BCDR solution, MSPs don’t have to worry about upfront hardware or software costs. Moreover, our all-in-one business continuity platform is priced 30-35% less than our competitors, which helps improve MSP margins and grow their business.

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