Whether they know it or not, your SMB clients desperately need the true data protection top-shelf backup — actual Business Continuity/Disaster Recovery (BCDR) solutions. A staggering 75% of SMBs do not have a disaster recovery plan or true solution in place. When ransomware hits, these SMBs have little choice but pay up.

In a recent survey of MSPs, 42% of victims paid the ransom. Worse, 25% did not get the data back after coughing up the money – so all that critical business information is gone for good!

SMBs are the sweet spot for ransomware since smaller shops do not have rich defenses or full available backups of their data. In fact, when WannaCry attacked last year, it targeted enterprises, which tend to have a solid backup strategy. While widespread, the attack netted far less money than other attacks like Crypto Locker. WannaCry would have netted far more if it went after SMBs.

So what can SMBs do to avoid ransomware? Simple. They need a backup solution that is robust enough to secure and preserve data and restore it quickly if any data is encrypted. Even better, detect ransomware before it even strikes.

But isn’t backup, well, just backup? Not all backup created is equal. To demonstrate, we will walk through how different approaches cope, or fail to cope, with recovering from a ransomware attack. After all, the real value of any backup solution is in the recovery.

Direct to Cloud

The benefits of direct to cloud are that it is easy and cheap. The problem is that in the event of a ransomware attack, your client is down for a long time. Imagine having 15 employees at a client site and each machine has 100GB. That is 1.5TB, plus another 1.5TB for their servers. So 3TB all together. That same company probably has a 20Mb/s pipe to serve those workers.

If you devote 100% of that bandwidth for the entire time needed to do the recovery, you are looking at a 15-day process to bring the data back to the customer’s site. That can cripple or even kill an SMB.

Tragically, a natural disaster is the only circumstance served well by a direct to cloud-only strategy.

Backup to a NAS

Many shops think their bases are covered by backing up to a NAS, which offers far faster data recovery than the cloud, but is stiff deficient in critical ways. First, you have to perform a full server recovery before you can spin the servers back up. That takes time, and as the desktops struggle to get back, data access is down until the servers are fully operational.

The bigger issue is having confidence recovery will succeed. It is incredibly difficult and expensive to do automated recovery testing on these backups.

Enterprise Class BCDR – The Unitrends MSP Answer

The Unitrends MSP approach is a completely different story. It is not just backup and recovery, but true BCDR.  It does this with a combination of an on-premise appliance and the cloud – thus offering the best of both worlds. This all-in-one BCDR solution does not require the stitching together of disparate vendor tools. MSPs, SMBs and enterprises have been using UMSP technology seamlessly for years.

Meanwhile, Unitrends MSP all-in-one solution comes with an all-in-one monthly pricing that covers everything – including the ability to easily and affordably scale. This means capacity can rise as needs increase, or shrink (along with costs) if the client becomes more efficient in what they store.

Because Unitrends MSP focuses on simplicity, it is easy to operate, requiring very little training and support. While this is great for the MSP, it also translates into an affordable, stable, and reliable system for clients. With Unitrends MSP, the on-premise appliance recovers seamlessly and almost immediately, while the cloud allows clients to recover from a disaster in less than an hour.


Get an in-depth demo of Unitrends MSP at https://www.unitrends.com/landing/on-demand-demo.